The development history of pearlescent pigments is the history of human beings using technology to continuously pursue beauty. At present, pearlescent pigments have been widely used in various sectors of the national economy and in people's daily lives, bringing people the enjoyment of beauty and creating a colorful and colorful world for people.
With the rapid development of the packaging and printing industry, pearlescent pigments have been widely used in the packaging, printing, and publishing industries, from cosmetics, cigarette cases, wine, gift packaging, to business cards, greeting cards, calendars, book covers, Then to pictorial printing and textile printing, pearlescent pigments are everywhere. Especially the pearlescent film used for food packaging, its market demand is increasing day by day. For example, in the fields of ice cream, soft drinks, biscuits, candy, napkin packaging, etc., the pearlescent film is used to give consumers a pleasing feeling.
Pearlescent powder pigment promotion meets obstacles
　　 Although there is a great demand for pearlescent pigments in various fields, pearlescent pigments still encounter certain resistance in terms of market promotion.
　　 First, the production process of several types of pearlescent pigments (mica-titanium pearlescent pigments) currently on the market is very complicated, and the process precision and equipment requirements are high, which makes the manufacturing cost high and restricts the wide application of such pigments. For example, many paint and coating factories and ink manufacturers have been very interested in this kind of pigment, but in actual application they are discouraged by its high price. Therefore, reducing production costs and achieving large-scale production is a very critical step in expanding the market.
Second, the application research of pearlescent pigments is still in a very weak link. At present, the research and development of application technology of pearlescent pigments in coatings, plastics, printing inks, artificial leather, building materials, cosmetics, paper, packaging materials, textile printing and dyeing, etc. It has just started, because most people still know very little about the characteristics of this new type of decorative pigment, coupled with the lag in application technology, low technical level, and poor decorative effect, restricting the application and promotion of pearlescent pigments. Many products that could have been decorated with this kind of pigment to enhance the added value of the product lost excellent competitive opportunities. But for the pursuit of pearlescent pigments, people have never stopped, because people clearly understand a truth: a breakthrough in application technology will often promote the upgrading of an industry's products, and will bring immeasurable economic benefits to an industry.
　　 Third, the pearlescent pigment production process seems simple, but the actual production technology is complicated and involves many disciplines. Therefore, all countries in the world have strictly kept the technology confidential and blocked. In order to keep trade secrets, many companies have never announced their annual sales performance. Compared with some industrially developed countries, the scientific research, production, and application of mica titanium pearlescent pigments in my country are still in the initial stage of development. Regardless of product quality, variety and application technology, they are all at a relatively low level, and many key technical issues have not yet been achieved. The breakthrough development has made the products of German and Japanese pigment companies still dominate the world.